Frequently asked questions

Memberships create certainty, confidence and choices in life for clinic owners.

What kind of support does aglow provide for managing client memberships?

aglow offers comprehensive features for managing client memberships, including automatic billing, customisable membership plans, real-time reporting, and analytics. Additionally, we provide customer support, manage all failed payment follow up and regular updates to help you stay current with industry trends and maintain a smooth experience for your clients.

How do memberships attract new clients?

Put simply, memberships with aglow allow a wider range of clients to access the treatments and services they need to achieve their skin and beauty goals, as payments are structured in a way that increases affordability (i.e. they have the option to pay weekly, fortnightly or monthly for a series of treatments).

Memberships can be a unique selling point for your salon, clinic or spa, drawing in new clients who are seeking cost-effective and convenient solutions for their beauty and wellness needs.

Let's talk technology! Is there any technical or development effort required to implement aglow memberships?

Nada! Implementing aglow requires zero technical expertise or wizardry on your part (we look after the wizardry!). Our platform is totally digital and can be integrated effortlessly into your website and client journeys. Furthermore, the client sign-up process is branded for your salon, spa or clinic and provides your client with a beautiful and quick onboarding experience (taking less than two minutes).

You will have a dedicated aglow Account Manager to answer any questions that you have, who is backed by our local team of technical experts.

How can memberships increase my business valuation?

By generating a consistent and growing stream of recurring revenue through client memberships, our platform contributes to a more stable financial foundation for your business. This, in turn, increases the valuation of your business as potential investors or buyers view businesses with predictable revenue streams as more attractive.

Are there any lock-in contracts with aglow?

No, you're not tied to a contract with aglow. Our platform offers complete flexibility - you can cancel your aglow subscription at any time.

When it comes to your membership contracts, you're fully in control. You can set the terms for your members, typically ranging from 3-12 months. Members commit to the membership term you establish, which helps ensure consistent care and predictable revenue for your business. You decide how to manage early cancellations, whether that's requiring completion of the minimum term, a notice period, or a partial balance payment.

This approach gives you the freedom to manage your business while providing a structured approach to client relationships that benefits both you and your clients.

Do I pay extra for member communications?

No - all member communications including SMS, emails, payment reminders and failed payment follow-up are included in your monthly subscription fee.

Are there additional charges for my team to use aglow?

No - your monthly subscription includes access for your whole team. There are no extra charges for adding staff members to your aglow account.

Can I integrate aglow with my booking software?

aglow integrates with leading booking platforms including Zenoti and Phorest - and we are hoping to add more. However many customers use aglow alongside their booking software without requiring an integration.

Our platform manages contracts, tracks renewals, and provides clear insights through your dashboard. We also provide guidance on membership structure, pricing, and growth strategies based on insights from hundreds of successful beauty businesses.

What kind of support does aglow provide for managing memberships?

We handle all the complex admin so you can focus on delivering great client experiences. This includes automated payment processing, failed payment follow-up, member communications, and access to our customer success team.

Our platform manages contracts, tracks renewals, and provides clear insights through your dashboard. We also provide guidance on membership structure, pricing, and growth strategies based on insights from hundreds of successful beauty businesses.

How do memberships attract new clients?

Memberships help you stand out in a crowded market by offering something truly valuable: premium treatments made accessible through manageable payments, combined with VIP experiences.

Our research shows 65% of clients would commit to regular treatments if offered flexible payments and exclusive perks. This model attracts quality clients who value results and are looking for long-term partnerships in their beauty journey. By positioning your business as membership-first, you naturally attract clients who are committed to consistent care and appreciate premium service.

Plus, the exclusive nature of memberships creates a community feeling that encourages organic word-of-mouth growth - members love to share their experiences and results with friends and family.

Do I need technical expertise to use aglow?

No technical expertise needed. Our platform is designed to be intuitive and quick to get up and running. You'll get instant access to everything you need: a user-friendly dashboard for creating and managing memberships, automated payment processing, member communications, and clear business insights.

We handle all the complex technology in the background, including secure payment processing and booking software integrations, so you can focus on what matters - delivering great client experiences.

How do I launch memberships?

Your next client appointment is your next membership opportunity. The most successful membership programs result not from a major launch event or expensive marketing campaign but from a simple commitment from all client-facing team members to talk to clients about membership options at every appropriate opportunity.

Start with your existing loyal clients - they already value your services and visit regularly. Introduce memberships during your client consultation when discussing their goals and treatment plan.

This natural, consultation-led approach allows you to position memberships as a solution that makes their beauty journey more accessible while committing them to the consistent care needed for optimal results.

Do I need to discount my services to attract members?

No - in fact, we recommend against discounting. Instead, increase your casual pricing and position membership rates as the 'smart' option for regular clients. Focus on the value members receive: consistent care, exclusive perks, and manageable payments.

This approach maintains your premium positioning while making your services more accessible. Your expertise and results are worth full price - memberships simply make it easier for clients to commit to regular treatments.

How can memberships increase my business valuation?

Memberships significantly boost your business value in several ways. They create predictable recurring revenue (which banks and investors love), reduce reliance on seasonal bookings, and build a loyal client base.

Unlike credit systems, memberships don't create financial liability on your books. This steady income stream and clear financial forecasting make your business more attractive to lenders and investors. Plus, the stable cash flow enables strategic reinvestment in growth, whether that's new equipment, premises expansion, or team development.

Many businesses find their recurring revenue opens doors to better financing options and higher valuations, as it demonstrates sustainable, long-term business health rather than unpredictable peaks and troughs.

Can I offer different types of memberships?

Yes! You can offer both template memberships for standard services (like regular facials or LED treatments) and personalised memberships created during consultations.

Leading businesses using aglow typically start with 2-3 template memberships on their website, plus the ability to create custom plans based on individual client needs.

What's the difference between personalised and template memberships?

Template memberships are standardised offerings that can be promoted on your website and social media - perfect for consistent services like monthly facials or regular blow-dries.

Personalised memberships are created during consultations, tailored to specific client goals and treatment plans. Both types include your chosen perks and payment terms.

Do you provide membership recommendations?

Yes, we share insights from nearly 1,000 successful beauty businesses using aglow. Our team can guide you on membership structure, pricing strategies, and perks that work best for your business type.

We also provide ongoing support to help you grow your membership base.

Is there a gold standard for what to offer in a membership?

While the most successful memberships combine three key elements (core treatments, exclusive perks, and clear terms), aglow gives you the freedom to create offerings that are uniquely yours. The foundation typically includes a treatment journey that delivers results over 6-12 months, supported by member benefits like priority booking, birthday treats or retail discounts. But this is where you can get creative - design perks and experiences that reflect your brand and resonate with your clients.

Some businesses focus on educational events, others on luxury experiences, and some on treatment upgrades. aglow's flexible platform lets you bring your vision to life, whether that's seasonal specials, tiered membership levels, or completely custom perks that set you apart in your market.

Frequently asked questions

Memberships create certainty, confidence and choices in life for clinic owners.

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