5 effective ways to increase your salon’s visibility

Sharing the stories of the beauty professionals changing the face of the beauty business.

Written by

Karl Margrain

Are you ready to branch out and establish your salon as a leading player in the local beauty community? It’s exciting to grow your salon and reach a wider audience! And many effective strategies can help you do so. The Payleadr team dives into five of the most impactful tactics for increasing your salon’s visibility in this post. From leveraging online platforms to engaging with your community and beyond, you’ll walk away with a clear 5-point action plan to elevate your salon’s profile and reach more clients. So let’s dive in and explore actionable ways to elevate your salon’s visibility and stand out in the beauty industry.

Let’s go, team!

1. Utilise Online Platforms

Online platforms can be a powerful tool for salons looking to improve their visibility and reach a larger audience. Here are some ways you can utilise these platforms to your advantage.

Social Media: Platforms such as Facebook, Instagram, and Twitter can be used to share images and updates about your salon, services, and promotions. Salons can easily use social media to connect with clients, respond to queries, and post positive reviews.
Salon Website: A well-designed and updated website can be a valuable resource for your salon and clients. It should provide essential information about your services, pricing, and hours of operation. Your website should also include a blog where you can share relevant and engaging content to attract regular visitors.
Online Advertising: Paid online advertising through platforms such as Google AdWords and Facebook Ads regularly help salons reach a much larger audience and drive traffic to their website or social media pages.
Online Booking: An online booking system makes it easy for clients to schedule appointments, reducing the time spent on the phone or in person. This will improve your overall client experience and increase efficiency for your salon. Check out some of the leading salon booking systems such as Timely, Phorest, Simple Salon, Kitomba and Shortcuts.

By utilising these online platforms, you can increase your salon’s visibility, build your brand, and connect with clients in new and innovative ways.

2. Network with Local Businesses

Networking with local businesses can be a highly effective way for your salon to boost visibility and reach a larger audience. To make the most of this strategy, salon owners need to build relationships with like-minded community organisations. This includes seeking out businesses that complement the services offered by your salon, such as hair salons, coffee shops, gyms and yoga studios. These businesses likely share similar clients and can help your salon reach a wider audience. One of the critical elements of successful networking is building relationships with other business owners. This can be achieved by attending local events, participating in local business organisations, and reaching out to other business owners to introduce yourself and your salon. Offering to collaborate on events or promotions or simply sharing each other’s social media posts is a great way to build these relationships and increase visibility for both businesses.

3. Offer Promotions and Special Deals

Offering promotions and special deals is a great way for salons to improve their visibility and attract new clients.

Here are some ways that salons can effectively use this marketing strategy:

Email Marketing: Send regular emails and newsletters to your subscribers, exploring your latest promotions. It doesn’t always need to be about a promotion. Share your best tips and tricks to keep your clients coming back for more. Be sure to personalise the emails and include a strong call-to-action, encouraging subscribers to book an appointment.
Loyalty Programs: Create a salon loyalty program to reward regular clients and encourage repeat business. Offer exclusive promotions and offers to members of your loyalty program to keep them engaged and coming back time and again.
Seasonal Promotions: Take advantage of seasonal events and holidays to offer special promotions, or simply remind your clients to treat themselves or a loved one. Consider creating seasonal treatment packages that will encourage clients to book appointments during what can often be considered a quiet booking period.

4. Engage with Your Community

Engaging with your community is vital to building a thriving salon business. By connecting with your local community, you can tap into new audiences, strengthen your brand, and create a loyal client base that will help you stand out from the competition. You can participate in local events, host events in your salon, or even offer community-focused services or packages. This shows your clients that you care about them and their community and helps build brand awareness and loyalty.

Think about it this way, when you engage with your neighbourhood, you become more than just a business owner – you become a respected and trusted community member.

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Business visibility begins with a close-knit community

Growth for your business begins with a close-knit community. As a salon owner, you can make this a reality. By utilising online platforms, offering promotions and expert tips and tricks, networking with local businesses, and engaging with your community, you can build a loyal client base, increase brand awareness, and position your salon as a trusted and respected community member. The journey to success can be challenging, but with a little hard work, determination, and a focus on building meaningful relationships with your clients, you can achieve great things. By creating a salon business closely connected to its community, you’ll be well on your way to reaching new heights of success and visibility.

Keep pushing forward, and never stop dreaming big!

At aglow, we believe in empowering beauty professionals with real data, not guesswork.

5 effective ways to increase your salon’s visibility

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