Skin Clinic Reveals How They Are Thriving During Cost-of-Living Crisis

Lilly offers personalised memberships, which have been a game-changer!

Written by

Jo Blundell

Amid the cost of living crisis in Australia, many consumers cut back on non-essential expenses like beauty treatments.

However, Lilly Mehmet, founder of Aesthetic Skin Co in Shepparton, Victoria, has helped clients maintain their skincare routines without breaking the bank.

"We wanted to offer treatments that might be unaffordable as an upfront cost, especially with rising living costs."

By introducing aglow Beauty Membership subscriptions, Lilly boosted her clinic's revenue and made premium beauty treatments accessible to more people.

"The memberships allow clients to receive luxury services at manageable weekly payments, ensuring their treatments are essentially prepaid. Our clients absolutely love it!"

Facing the economic challenges of 2023, Lilly launched aglow memberships and within one week she had converted 32 clients into memberships and generating $135,000 in annual revenue.

"We have purchased a body contouring device, hired two new staff and have purchased a bigger premises."

The steady cash flow from memberships has provided financial stability for the clinic, enabling investments in new equipment and expansion plans.

"The consistent cash flow from memberships is reassuring and helps with business planning and purchases"

By spreading the cost over manageable payments, Lilly has made high-quality skincare accessible to a broader demographic.

Clients can now enjoy premium treatments without the stress of large, upfront costs.

As the beauty industry navigates the challenges of a cost of living crisis, Lilly has successfully provided accessible luxury services and achieved remarkable business growth.

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