How to introduce memberships to your loyal clients: A conversation guide

The best membership conversations happen naturally during consultations with clients who already love your services. Here's how to make these discussions feel easy and authentic.

Written by

Jo Blundell

Why start with loyal clients?

They already value your expertise
They trust your recommendations
Offering a membership recognises and rewards their loyalty

During the consultation

Review their treatment history and their goals
Put together a treatment plan that helps them progress toward their goals
Know your membership perks inside out
Have aglow ready on your device to create their membership

The conversation flow

Start with their goals

"Let's talk about your skin/beauty goals for the next few months..."

Listen to understand their priorities and challenges then develop a personalised treatment plan

"Based on your goals, I recommend [specific treatment plan]. This combination of treatments will help you [specific outcome] by [explanation of how/why]."

Introduce memberships naturally

"We've recently introduced memberships. As one of our regular clients, you'd benefit from becoming a member in several ways:

You'll pay in small regular instalments instead of one big bill on the day, so you can come in and enjoy your treatments knowing it's all been taken care of
There are several perks wrapped into our membership including [your specific perks]
You'll get access to our member pricing which is more favourable than our casual client pricing"

Address questions openly. Common questions to prepare for:

"What happens if I need to pause?"
"What if I want to change treatments?"
"How long do I need to commit?"

Make it easy to join

"I can set everything up for you right now - it only takes a few minutes. Would you like to get started?"

"Once a client has committed to a membership their whole attitude towards regular treatments changes. They can relax knowing that the financial side of things is taken care of." - Caroline, Skinperfector

Tips for success:

Keep it conversational, not salesy
Focus on their specific needs and goals
Build a membership that's personal to their needs and goals
Highlight the convenience and VIP benefits
Be transparent about terms and commitment
Show genuine excitement about welcoming them as a member

Remember: Your loyal clients already value what you do. Memberships simply make it easier for them to maintain their routine while enjoying the convenience and added perks.

Need more support? We're here to help you succeed with memberships. Contact our team anytime at support@getaglow.co

‍

How to introduce memberships to your loyal clients: A conversation guide

Other articles

Subscribe to our newsletter.