Transform members into your most powerful marketing asset

Discover how focusing on member experience naturally attracts your ideal clients through powerful word-of-mouth referrals.

Written by

Karl Margrain

Want to spend less time and money on marketing while attracting your ideal clients? Your answer lies in the power of member advocacy.

In this blog post, we explore how happy members naturally become your most powerful marketing channel. We'll share why leading beauty businesses are shifting their focus from constant advertising to member experience, and provide actionable steps to create a self-sustaining cycle of quality referrals. If you're tired of chasing new clients and ready to let your results do the talking, a membership model could be exactly what you need.

Let’s dive in!

What is a beauty membership?

A beauty membership is a VIP program where clients commit to regular, pre-paid treatments that align with their beauty goals. Unlike traditional pay-as-you-go or package models, memberships create lasting relationships between you and your clients while providing them budget-friendly access to premium services through manageable weekly, fortnightly or monthly payments.

For your business, memberships generate predictable recurring revenue, replacing the feast-or-famine cycles common in our industry. For your clients, memberships mean priority access, exclusive perks, and a structured approach to achieving their beauty goals.

Four ways memberships transform your business

The beauty industry is more competitive than ever, making it crucial to differentiate your business and deliver exceptional client experiences. Here's why memberships are the answer:

Predictable revenue: Replace unpredictable bookings with steady, recurring revenue. This predictability makes it easier to plan ahead, invest in growth, and weather seasonal fluctuations.
Enhanced client relationships: Members aren't just clients – they're committed partners in their beauty journey. With regular visits locked in, you can focus on delivering results and building lasting relationships rather than constantly chasing new bookings.
Premium service access: Memberships make premium treatments more accessible by spreading the cost over time. This increases your average client spend while helping clients achieve better results through consistent treatments.
Organic growth through advocacy: When you focus on delivering exceptional experiences to loyal members, they naturally become your best marketing channel. Their visible results and enthusiasm for your service drive word-of-mouth referrals, reducing the pressure and cost of constantly marketing to new clients. This creates a self-fulfilling growth cycle - happy members refer friends, who become members, who refer more friends. It's a more efficient and authentic way to grow your business.

Five steps to launch your beauty membership program

Creating a successful membership program starts with positioning and mindset. Here's our proven approach:

Position your business as membership-first: Transform your website and social media to showcase memberships prominently. Make it clear that while you welcome all clients, you're a membership-focused business delivering exceptional results through ongoing relationships. This signals to potential clients what they can expect and helps attract those seeking long-term beauty partnerships.
Create your core membership options: Start with 2-3 clear template memberships featured on your website. These serve as your gateway offerings, making it easy for clients to understand and choose. Importantly, promote that you also create personalised memberships tailored to individual goals, needs and budgets through consultation - ensuring no client feels locked out of membership options.
Start with your loyal clients: Your existing regular clients are your best first members. They already trust you and visit consistently - now you're offering them a more accessible way to maintain their routine with added perks. Their success stories will become powerful testimonials for attracting new members.
Build in compelling perks: Make members feel special with exclusive benefits that create genuine value. Priority booking, member events, birthday treatments, retail discounts - these perks foster community and make members feel part of something exclusive. Remember to increase your casual pricing rather than discounting memberships - this is about premium value, not discounts.
Let aglow handle the admin: Focus on delivering exceptional experiences while aglow manages the complexity. Our platform handles contracts, payments, tracking and member management, freeing you to concentrate on what you do best - transforming clients' lives through beautiful results.

Transform your business with aglow

Ready to revolutionise your business model with memberships? aglow makes it simple to create, manage and grow your membership program. Our platform handles all the complexity while you focus on delivering exceptional experiences to your clients.

Join the growing number of beauty businesses already thriving with memberships. Sign up with aglow today and take the first step toward predictable revenue and stronger client relationships.

‍

Other Journals

See All

12.03.23

Your top beauty membership questions answered

12.03.23

Cosmetic Injectable Treatments and Beauty Memberships in Australia

12.03.23

Why beauty memberships beat credit-based systems

12.03.23

8 Eye-Opening Insights from Our 2024 Consumer Survey

12.03.23

The Glow-Up You Deserve: aglow's makeover is here! 🎉✨

12.03.23

NZ Skin Clinic Thrives with Membership Model amid Cost-of-Living Crisis

12.03.23

Skin Clinic Reveals How They Are Thriving During Cost-of-Living Crisis

12.03.23

Why I'm all in on aglow: Transforming the beauty industry through memberships

12.03.23

Building a skin empire: beauty salon shares secret to record sales

12.03.23

5 strategies for attracting new clients to your salon or clinic

12.03.23

Transform members into your most powerful marketing asset

12.03.23

5 effective ways to increase your salon’s visibility

Transform members into your most powerful marketing asset

Other Journals

Subscribe to our newsletter.