8 Eye-Opening Insights from Our 2024 Consumer Survey

At aglow, we believe in empowering beauty professionals with real data, not guesswork. That's why we surveyed 1,010 Australian women (aged 18-60) about their beauty spending habits and preferences. The results? They're game-changing for your business.

Let's dive into 8 key insights that prove beauty memberships are not just desired—they're expected:

1: Your clients are already budgeting for you:

An astounding 87% of clients budget for beauty treatments. By offering memberships, you're not asking them to change their habits—you're enhancing them with perks and predictability.

‍‍2: Economic pressures create opportunities:

‍While 63% of clients are cutting back due to rising costs, they still crave your services. Memberships make premium treatments accessible on any budget, keeping your calendars full even in lean times.
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‍3: Clients are ready to commit:

‍65% of clients would happily commit to a membership offering perks and flexible payments. It's a win-win that your clients are actively seeking,
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‍4: Members spend more:

89% of clients are more likely to indulge in upgrades, add-ons, and retail products when their main treatment is prepaid. Memberships eliminate bill shock, encouraging spontaneous upgrades.

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5: Loyalty is your secret weapon:

84% of clients stick with their favourite provider. Memberships transform this loyalty into a predictable revenue stream and turn clients into passionate brand advocates.

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6: Debt-free is the new luxury:

While 34% have used Buy Now, Pay Later services, many seek debt-free alternatives. Your prepaid memberships offer financial freedom and peace of mind.

7: What clients want in a membership

1. 52% desire better budgeting options 
2. 46% crave exclusive perks 
3. 44% want to avoid interest charges 
4. 14% value personalised treatment plans

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8: The quality-value-reputation trifecta:

1. 75% prioritise quality 
2. 65% focus on price 
3. 60% value reputation

Memberships allow you to excel in all three areas, offering consistent quality, clear value, and an innovative approach that enhances your reputation.‍

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The time to act is now

As we approach the busy holiday season, you have a unique opportunity to introduce memberships to your most loyal clients. By doing so, you're not just securing steady revenue for the quieter months ahead—you're elevating your entire client experience.

Ready to transform your business with memberships?

Download our free "Launch Your Beauty Membership Program" playbook. It's packed with strategies to help you design, implement, and promote a membership program that your clients will love and your business will thrive on.

Download Your Free Membership Program Playbook

Don't let another day go by without tapping into the power of beauty memberships. Your clients are ready—are you?

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